Your website may be turning visitors away without you knowing it. When was the last time you made sure that your site was up to date?
Here are 4 crucial ways to update your website which every business should look into urgently.
Is your Design Still Stuck In Time?
Well, since we’re all still in the New Year mood, it’s a good time to make sure that your website looks like the year 2016. If it still has the 90’s or year 2000 look, you better be scrambling to get your site design revamped.
Ok, we do have a blue iMac but it’s now a decorative piece in the office for nostalgic purposes.
Back to the now..
No more ugly lines and borders right? Take it from Apple. They continue to improve the design and look of their website.
Business owners who have an online presence needs to make sure their site looks up to date. Need major help? Give us a shout.
Last year in April 2015, Google announced that mobile-friendliness will be one of the ranking signals that it takes into consideration for Google search results.
Well that makes perfect sense as mobile usage has grown by leaps and bounds.
Users prefer to search with their mobile phones and they expect quality search results.
Use Google’s mobile-friendly test to check whether your site fulfills their criteria or not. Let us know if you need help converting your site to be mobile-friendly with responsive design.
Speed Up Your Website
You know how annoying it is when a website takes ages to load. Users don’t like to wait.
This could be due to a few reasons ranging from the site not being mobile-friendly, not responsive or it’s got too many heavy images that are not optimized.
This needs to be fixed as your slow loading site could be costing you sales.
Check your website with Google Page Speed Insights
Are You Reaching Your Visitors?
Your website needs to capture the email addresses of your visitors.
Decide how you want to do it – when they land on your site or at checkout.
That way you can email them updates about your latest products, services, launches, sales or to get their feedback.
Just don’t overdo it unless you want your mails to end up in the spam folder.
These are just the minimum requirements that each business needs to look into when it comes to updating their website.
Project a professional image, make sure the site is mobile-friendly with responsive design, loads fast on any device and be able to capture visitor information to engage them.
If you need help on any of these, just drop us a mail. Hope your New Year’s been great.
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