We were quite fortunate to get featured on e27, a prominent media organization focused on the Asian technology startup industry based in Singapore. Charles had his grey matter picked by friendly chap called Jacky Yap. You can read the interview here.
The interview was published a day before Apple launched the iPhone5 so we had 24 hours before our thunder was stolen.
Get a hold of yourself! There’s no need to panic…yet.
Now, they may be still time to get in some competitor and keyword research done for the Christmas shopping online event coming up in a couple of months. But if you are really short of time due to some unforeseen circumstances, there are still a few things you can do to make the best of what time you have left to prep your online store for the online Christmas shopping season.
What you need to do is this:
1 – Put teasers for your upcoming sales to create awareness.
2 – Get your store’s holiday design ready.
3 – Select the items you want to place on sale.
4 – Use every avenue available method to drive traffic to your store.
5 – Prepare for post holiday sales for bargain hunters. (more…)
Hello people!
I bet most of you are all caught up with the Olympics right now. I know everyone at our office is. Yesterday, all the pantry talk was about the fiasco at the women’s fencing event. At lunch just now, we talked about chess becoming an Olympic sporting event in the future and the absurdity of chess players undergoing blood and urine tests for doping.
“The risk of loss resulting from inadequate or failed internal processes, people and systems or from external events” – that’s how the Basel committee defines operational risks.
In this post, we’re going to take a look at a couple of external events that may affect your ecommerce store.
We get lots of questions on how to search for keywords and we’ve posted quite a few articles in reply.
As you may already know, with the new Panda update, Google is looking for more variations in keywords. Keywords need to fit in naturally and should not seem to be forced into an article.
Google’s Panda search results ranking algorithm has been around for more than a year now. Its latest update has gotten many site owners up in arms for all sorts of reasons.
The important thing is to not lose focus. Find out how to rank well in Google with these Google search ranking tips.
Natural Evolution Of Search
The reason for this drastic change is simply because Google wants to provide even more accurate or relevant results to search queries fast. But instead of just looking at how well you have done your SEO, they are also starting to look more at other signals to help them reach this end. So apart from keeping to SEO best practices, you’ll also need to do a bit more from now on to meet Google’s requirements.
Find out more on how to rank high on Google after the break. (more…)
A few years back, it was important to have a targeted keyword in your domain name. Now? Not so much.
I like the rationale Matt Cutts (from Google) gave (check out this video). Basically, he said that, in most cases, it is easier to brand a name which does not contain a keyword. Look at Facebook, Digg and Starbucks. Nothing in their names hint of the services they actually provide. However, they are easy to recall, easy to differentiate and easy to brand. Have you seen the number of Facebook statement t-shirts around? My favorite is the one that says – “You look better on Facebook.”
MOLPay is one of South East Asia’s leading payment gateways, steadily growing from strength to strength since 2005. It is a solid option for merchants in search of an award winning and PCI DSS compliant payment gateway.
InstanteStore is now integrated with MOLPay and this venture comes with fantastic benefits to InstanteStore merchants.
The MOLPay promotion for Instantestore merchants include:
To enjoy the benefits of this promotion, contact us and mention ‘MOLPay Offer’. We’ll take care of the rest.
To find out more about MOLPay, click here to visit their site.
Seeing as people shop as early as 6 months before Christmas, it would not be such a bad idea to start planning your holiday shopping promotions a little bit earlier than usual.
To understand what good page content is for an online store, you need to put yourself in the shoes of your customers. You need to understand what information they need in order to be persuaded to make a purchase at your store.
I like to run and hike and so I often go online to certain running shoe stores to do some research before making a purchase. Sometimes though, I get all the information I need at a single store and end up making a purchase almost immediately. In a nutshell, good content is adequate, helpful and timely information.
Read on to find out more…