Running an online business is much cheaper and relatively easier than running a conventional brick and mortar business. However, you still need run it properly if you want to be successful at it. Thankfully, a few smart folks have made it much easier for the rest of us by narrowing everything down to just 7 elements. These elements are known as the Marketing Mix.
Author: DESMOND K
Features Update: How To Improve Conversion And Promote Your Products At The Same Time
Here’s a neat little trick to get people to buy from your store and spread the word on Facebook at the same time.
How To Create Good Content For Your Store
According to Google, a good site must have these two important features:
- it must be search engine crawler friendly
- it must contain good content
Since we’ve taken care of the “search engine crawler friendly” part, let’s look at good content.
When Should You Use PPC?
“Products like these are ‘hot’ for a short time so you need to sell them while they still have their novelty value”
Traffic is the lifeblood of an online store. To drive traffic to your store, you can optimize it so that it ranks well naturally on search engine results pages (SERPs), or you can use Pay Per Click (PPC).
But why use PPC when you can use SEO to drive traffic to your store?
Though you should always optimize your store for search engines, there are a few situations where PPC would be the way to go.
Does Your Store Have A Facebook Page?
No? Well it should.
The idea of selling on Facebook isn’t really new. A few years ago, blog shop merchants tried to take advantage of Facebook’s half a billion membership base but were not very successful. This was because back then, shopping on Facebook was not a seamless affair. People went to Facebook to socialize, not to waste precious time shopping, especially if they were doing it during office hours. So the mindset wasn’t right back in the day.
Include A Physical Discount Coupon With Your Products
A few months ago, I purchased a pair of shoes online from a shoe store located on the other side of the planet. What surprised me was that they included a physical discount coupon with the item they sent. It actually turned out to be a good idea because I kept the coupon as a bookmark.
Loads Of Traffic Flowing In From PPC But Still No Sales?
PPC or Pay Per Click is a great way to drive traffic to your store fast. The process is simple enough. You sign up for a PPC account, key in a few keywords to trigger your ad impressions (appearances) and you’re more or less done. People see your ads, click on the links and you get charged for every click.
“However, if you are not careful, you might end up with lots of traffic but no sales”
5 Steps To Properly Utilize Your Content Slider
There’s a tool we have in our solution called the content slider. If you want to get the attention of visitors at your store without much hassle, this is the tool you should use. However, there are a few points you should take note of to ensure that you make the best of this nifty feature.
InstanteStore Receives Best Ecommerce Software Provider Award
InstanteStore recently received the Best Web Tool award from WebHostingSearch.com for being one of the “best providers of E-commerce Software and Shopping Carts” .
This award justifies our efforts in constantly upgrading our solution to give our merchants the best bang for their buck in an easy-to-use ecommerce solution. From our new attractive drag ‘n drop free ecommerce templates, user friendly icon based admin panel to free live chat software – we have it all as standard features.
We’ve been putting in a lot of hard work adding these cool new features, so it’s nice to be recognized as one of the best ecommerce shopping cart providers around.
For those of you who are not familiar with WebHostingSearch.com, well to put it briefly, this is the place you’d want to go if you are looking for reliable web hosting. They have lots of unbiased reviews of all the top names of web hosting to help you make an educated decision on your hosting choice.
What I really like about WebHostingSearch.com is that you can drop them an email if you’d like them to elaborate on a certain topic that might be of interest to you. They’ve got people in the know for almost everything related to the Net. Drop by for a peek.