While doing keyword research, especially for products, some of you may have noticed that the hottest or most searched terms usually end with the word review or reviews. In this installment of Free Shopping Cart Features Tip, we will be looking at the benefits of product reviews, where you can source product reviews and how to write balanced product reviews that evaluate your products critically while focusing on their strengths.
Some people buy on impulse while others need a little convincing. It’s for the latter group where reviews can have the most impact on a web store. It is not surprising why Amazon posts as many product reviews as it possibly can, even negative ones. In fact, slotting in a couple of negative comments among the dozens of positive ones helps give some credibility to the overall authenticity of the reviews as a whole.