Obviously, getting them to buy something would be at the top of the list but there are many factors that need to be put into play before this can happen.
First impressions are important; a typical site visitor has a ‘fickle’ mindset and will decide if a site is worth his time in less than 10 seconds. If a visitor is turned off by a certain component of the landing page, the color for example, then the next course of action for the visitor would be hitting the ‘x’ button at the top right hand corner of the page. So roughly it would take less than a second to lose a potential customer.
So what do colors have to do with the “stickiness” of a site? Keep reading to find out…
Have you noticed that medical and dental sites never use red in their page or logo design? The color most of these sites use on their landing pages as well as other pages on the site is blue and white.
The reason for this is simple.
Certain colors have a natural yet particular effect on our human emotions. The color blue is believed to soothe illnesses and treat pain while white is associated with cleanliness and sterility. These are exactly what a person in need of medical attention would look out for.
Basically, you have to match the colors you use on your site pages with your products carefully in order to relay a particular feel. To get a better idea of how to use colors and tones, have a look at movie sites and posters.
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