In our website shopping cart easy home based business news series, we have blogged about using social and micro blogging sites to help with brand building and promotion of products and campaigns.
Today we shall go into a little more detail and see why more and more website shopping cart brands are looking to sites like Facebook to help spread the word.
For those of you who are new to the realm of ecommerce shopping cart solutions, keywords are a very big deal unless you do not want your site to be easily found. For instance, an online shopping cart Canada web store selling running shoes would do well to select heavily searched long tail keywords that best represent its target market.
We’ve written at length in previous articles (How to Pick Good Keywords, Long Tail Keywords) about how to select keywords and what kinds of keywords are best. In this post, we’ll explore Google’s Beta version of their new Keyword Tool.
What a difference a year makes. It seems like only yesterday everyone was putting email marketing at the bottom of their “to do” lists but now it’s back in vogue. Some online business opportunity Internet online marketing tips from yesteryear have made a comeback, while some others are now less relevant.
If you’re looking to start an online business Internet marketing should not be an afterthought. You need to write marketing strategy that will integrate everything the best elements available on the web in order to rank high search engine-wise and successfully convert visitors.
Shopping bots are also known as price comparison sites. Consumers use shopping bots’ search engines to look for particular products and then compare prices and other available information such as consumer ratings and reviews.
Shopping bot and price comparison services are growing at a rate of over 30% per annum. Such services have become so popular that many have been bought up by industry giants like Microsoft.
Traffic arriving from such sites is targeted and the likelihood of a visitor ending up buying something is high. Which is why many online stores register with shopping bots. If you are an business opportunity seeker who has just started a web store with an easy shopping cart and you’re looking for an online business opportunity to make more money, making use of shopping bot and price comparison services could be very useful.
Viral marketing, just like any type of online marketing campaign, aims to drive as much traffic to a site as possible. It actually leverages on the numbers game: the more traffic that ends up at your site, the higher the possible number of conversions.
Of course a viral marketing campaign has to work hand-in-hand with other aspects of the page in order to convert visitors. Read more about that here.
But what actually is viral marketing and how can you formulate a campaign yourself to help drive traffic to your store?
In Part 1 of this article, we went over the basics of effective keyword usage.
It’s important that you choose and use your keywords effectively by making sure that you use them exactly and sprinkle them naturally throughout your page. We’ve written about the different elements that make up a page, and briefly defined what keyword density means.
In this article, we’re going to talk about how to use your keywords effectively in each part of your pages.
Read on as we go through each section individually… (more…)
In a previous article, we introduced the basics of good keyword research and went over how important it is to find, research, and identify good keywords. In a very brief nutshell, you should choose keywords that are both popular and yet not overly-competitive, and each page of your store (home/front page, category, product and information pages, etc.) should have its own set of keywords (1 primary and 2-3 secondary) that you intend to target.
Now, having all the right keywords that you should be targeting is very important first step, but it’s also crucial that you use these keywords effectively on your pages. Effective keyword usage will determine whether or not your keywords and pages are found and indexed by search engines, as well as how well your pages rank.
So, how exactly do you use keywords effectively?
People spend as much as 6 hours a day on the Internet, according to ecommerce statistics. Rain or shine, as long as the connection isn’t on the blink, chances are quite a few of the 1.6 billion people with internet access will be online.
If you have subscribed to an ecommerce shopping cart software service and are running a web store, you’ve probably spent quite a bit of time marketing your store. A typical ecommerce shopping cart provider usually includes lots of features to help you market your products. One such feature is eNewsletter Broadcasting.
Find out more about creating effective eNewsletters… (more…)
There was a survey recently that highlights something that may be a little surprising: the real reason people use Twitter is for business, rather than social purposes. For some time now, many online marketers have been pushing the use of Twitter for business. More than eight in 10 people tweet for business. If 80 percent of people are using Twitter to increase brand awareness and their bottom line, then businesses that have yet to embrace tweeting are falling behind their competition, and potentially losing out on possible revenue as well.
Twitter lets you write and read messages of up to 140 characters. Twitter messages are usually public, and Twitter is a recipient-driven information network, so you decide what sort of messages you want to receive. You can also receive Twitter messages, or tweets, equally well from your desktop or your mobile phone.
So why is everyone all a-twitter about Twitter? What exactly does Twitter offer online businesses? … (more…)
Search Engine Optimization (SEO) is the term given to the strategic development of a website in order to make it “appealing” to Google and other search engines such as Yahoo and MSN (now Bing).
On the World Wide Web, nothing is more important to business sites than SEO. It doesn’t matter if you have the best products or services in the world if no one visits your site. Organic SEO optimization is crucial. There are several SEO components such as keyword research and usage, good appropriate content, link building, and more.
Continue reading as we go over 3 key SEO methods… (more…)