In our website shopping cart easy home based business news series, we have blogged about using social and micro blogging sites to help with brand building and promotion of products and campaigns.
Today we shall go into a little more detail and see why more and more website shopping cart brands are looking to sites like Facebook to help spread the word.
The thing about Facebook is that it’s ridiculously easy to use. It’s loaded with features that help your cause of converting visitors to buyers. Some of the most effective ways of converting visitors are the use of reviews and recommendations. This is even more effective if the recommendation is from someone you know. On Facebook pages, the comment and share features are two of the simplest tools you can use to generate reviews and get the word out.
If you have a good product, promote it at once. Create a product page on Facebook and let your current newsletter subscribers know about it. Invite them to leave comments, write reviews and share the page with their friends. Before you know it, your page’s fan base will have snowballed.
Facebook pages take only a few minutes to set up and they are even easier to share. All it takes is for a current fan to hit the Suggest To Friends tab, select friends and voila – potential for a massive following of buyers. You can even add links to product reviews and videos or direct uploads to your page to help fortify and lend more credibility to your cause. It is a force of habit of many Facebook members to share what they’ve viewed if they like what they see, which is why some campaigns have even gone viral with very little effort.
It is clear that Facebook pages are a very easy and cost-effective way to promote a product or brand if you have a website shopping cart store up and running. This does not require any special shopping cart programs, just a little time and effort.
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