A new year is almost upon us. Many of you would have budgeted to give your store a whole new look or at least a fresher-upper. Though having a nice looking store helps in getting visitors to stay longer and browse along, having a store with customized features targeted at your customers can help you convert better.
Here are a few tips to help you set up online store to target your customers from the get go. Product images on an online store serve 2 purposes – to attract the attention of the shopper and to get them to execute a positive action. The latter is just a fancy way of saying we want shoppers to react by buying a product.
So, how can an image can be used to influence an action? Well, that depends on what information is shared with the viewer. The type of information shared would depend on the type of product on display.
When deciding on what kind of product image to display on your web store, you need to put yourself in the shoes of your customers and figure out what would grab their attention and what kind of information would they be looking for in such a simple thing as an image.
Saw the news that Target has already started advertising their Christmas shopping. Most people may think that was way too early (we’re not even done with Halloween or Octoberfest yet!).
However, this should be a clear sign for online business owners to get their store ready for the holiday shopping season and not wait till the last minute.
Please make sure that your store’ s SEO has been tweaked properly. If you’re unsure on how to get that done, click HERE for a reference to our SEO Wizard Green Thumbs Up article.
October is here! Halloween is just round the corner and so is Black Friday, Thanksgiving and Cyber Monday. Yes, time to gear up your online store for the upcoming holiday season. Past month has been exciting with Apple launching their iPhone 5 which got everyone excited. Then there’s the never-ending saga on who’s suing who for patent infringements! Anyway, back to the main thing – Your STORE.
Other than getting your social sites all set up (Facebook, Twitter, LinkedIn, Tumblr, StumbleUpon, Google+, Pinterest, etc) along with your SEO, have you ensured that your product images are of the best quality? Because you could have a terrific site with tonnes of traffic coming but if the fish ain’t biting, maybe it’s time to consider the look of your online store and product images.
So, your analytics report says you’ve got lots of traffic from all sorts of sources and you’re even ranking for competitive keywords by accident. Many a merchant would look at you with envy.
But, something is amiss. Your sales figure is lower than Usain Bolt’s 100m world record. What gives?
We’ve already touched on how to make your sites sticky and how to improve conversion in earlier articles. So, in this article, we’ll look at the things a little differently. We’ll try to help you figure out if you’re driving potential customers away. (more…)
Get a hold of yourself! There’s no need to panic…yet.
Now, they may be still time to get in some competitor and keyword research done for the Christmas shopping online event coming up in a couple of months. But if you are really short of time due to some unforeseen circumstances, there are still a few things you can do to make the best of what time you have left to prep your online store for the online Christmas shopping season.
What you need to do is this:
1 – Put teasers for your upcoming sales to create awareness.
2 – Get your store’s holiday design ready.
3 – Select the items you want to place on sale.
4 – Use every avenue available method to drive traffic to your store.
5 – Prepare for post holiday sales for bargain hunters. (more…)
“The risk of loss resulting from inadequate or failed internal processes, people and systems or from external events” – that’s how the Basel committee defines operational risks.
In this post, we’re going to take a look at a couple of external events that may affect your ecommerce store.
Google’s Panda search results ranking algorithm has been around for more than a year now. Its latest update has gotten many site owners up in arms for all sorts of reasons.
The important thing is to not lose focus. Find out how to rank well in Google with these Google search ranking tips.
Natural Evolution Of Search
The reason for this drastic change is simply because Google wants to provide even more accurate or relevant results to search queries fast. But instead of just looking at how well you have done your SEO, they are also starting to look more at other signals to help them reach this end. So apart from keeping to SEO best practices, you’ll also need to do a bit more from now on to meet Google’s requirements.
Find out more on how to rank high on Google after the break. (more…)
Seeing as people shop as early as 6 months before Christmas, it would not be such a bad idea to start planning your holiday shopping promotions a little bit earlier than usual.
To understand what good page content is for an online store, you need to put yourself in the shoes of your customers. You need to understand what information they need in order to be persuaded to make a purchase at your store.
I like to run and hike and so I often go online to certain running shoe stores to do some research before making a purchase. Sometimes though, I get all the information I need at a single store and end up making a purchase almost immediately. In a nutshell, good content is adequate, helpful and timely information.
Read on to find out more…