Why Isn’t My Store Ranking On Google Search Results?

Posted on by DESMOND K

News Flash for Newbies! Your store is not the only one on the web. It’s true. There are thousands of others which were there way before yours. And all of them are trying to get on the first page of search results so if you’re expecting to see your store on the first page within a few months then you need to bring it down your expectation level a couple of notches unless you…

Pay For Traffic (Pay Per Click)
Paid ads are an easy and possibly a good way to get your site’s link on the first page of search results. But use this method only if you’ve done your research on which keywords convert and which do not. Otherwise you could be looking at lots of traffic headed your way but with no sales to show for it. You could end up burning a hole on your pocket.

Here are a couple of articles to give you a heads-up on this.
http://ecommerce.instantestore.com/when-should-you-use-ppc/
http://ecommerce.instantestore.com/loads-of-traffic-flowing-in-from-ppc-but-still-no-sales/

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Offer Discount Coupons For Father’s Day 2013

Posted on by Lisa

Father’s Day 2013 is just around the corner. Hope you’ve all gotten your promotions set up along with some awesome gift suggestions for dads. Don’t forget to factor in something for grandfathers and would-be-fathers as well. And of course, it’s always a great time to take advantage of the sales and promos that are happening now to get a little something for your brother, boyfriend, fiancee and hubby.

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Use Google Authorship Markup To Get Your Picture In Search Results

Posted on by DESMOND K

What is Google Authorship Markup?
Google authorship markup is a fantastic way to have the content you’ve created and published be credited to you when it appears in search results. It could be content on blogs you contribute to and even your store.

How does it work?
Well, all you need to do is link your Google+ account to the content you’ve published and vice versa.

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Memorial Day Weekend 2013 Sales

Posted on by Lisa

Talk about some much needed shopping therapy. There always seems to be a reason for buying stuff. Anyway, I hope most of you would have put up your early Memorial Day weekend sale promotions to capture the mega crowd of shoppers who have either started shopping or are going to do so this weekend itself. Noticed that many of the major retailers had started early since last week. Don’t worry, you can still catch up 🙂 Just get the news out via social media.

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Ever Done An SEO Check On Your Site?

Posted on by Lisa

Whether you’re a new online site owner or you’ve been in the ecommerce business for quite some time, it’s always wise to do an SEO checkup to make sure everything is in order. This helps you see the condition of your site so that you can make the necessary changes immediately if you spot anything amiss.

Here’s the basic rundown on how you can DIY (Do-It-Yourself).

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Stock Photos: Use Them To Sell Dreams, Not Just Products

Posted on by DESMOND K
Sports Shoe Ads Using Imagery To Sell Dreams

If you’re selling items directed at a target market that already knows more about your products than you do, you may want to change your marketing approach, specifically the images or stock photos you use. Stores selling niche products like aftermarket mods for cars and bikes, organic supplements and dedicated sports products use this method.

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InstanteStore Introduces New Content Slider

Posted on by Lisa

Here comes our brand new spanking content slider! The previous one was getting ancient so the team decided to create a better one for our merchants to use. With the new slider, all you need to do is to upload your own images and type in whatever text you want displayed on it. We’ve included a text editor so you could pick the font and color of your choice.

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Important Facebook Shop Tips To Take Note Of

Posted on by Lisa

Being able to sell your products on Facebook is an added bonus for many online business owners. These days, many customers prefer to communicate with businesses via social media like Facebook and Twitter as they want faster results instead of the usual email. The fact that these social media sites are open to the public is good reason for businesses to ensure that they are offering excellent products and services to avoid a public relations meltdown.

Anyway, for those who have yet to try selling on Facebook, just follow the easy steps to set up your Facebook Shop from the Admin panel. Here are a couple of important tips to take note of as well.

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Flatter Your Product Images By Framing Them Right

Posted on by DESMOND K
Product Images Frame Shape Samples
Frame Shape Examples For Product Images

I remember reading a joke many years back about a guy who walked by a restaurant and stopped at the menu stand outside the front door. The images of the food looked so inviting that he could not resist having a meal there. Unfortunately, he was less than pleased with what he ate. He summoned the maitre d’ and said to him, “My compliments to the photographer.”

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