There are a bunch of new ways that influencers are using Instagram to get their word out there. Everyone is different and everyone is appealed to in different ways. It is hard to make everyone happy when launching a marketing campaign but if you are able to grab the attention of many people at once, then you will be set. It is hard to do that though. Instagram has made it easier for people to do that.

Key Takeaways:

• Instagram has become one of the best ways to market a potential product or page for yourself.
• Influencers are now learning how to target certain groups of people to be consumers.
• There are always new smart people who are trying to get ahead of the other competition.

“Now, your post can only appear at the top of a user’s feed if it earns a certain level of engagement, signaling to Instagram that your post is popular and should be shown to more people.”

Read more: https://blog.hubspot.com/marketing/instagram-pods

If you are a startup, no matter how big or small, you should definitely consider automation in order to step up your marketing campaign efforts. Automating certain processes can save you money on hiring, especially in the early days when your budget is lean. Social media campaigns are huge right now and are only going to become more popular. While a solid social media campaign takes a lot of thought and skill, many of the tasks involved can be automated so that you can devote your time to strategy and evaluation. Furthermore, automation can benefit your startup in that it can help you grow a lead generation and client database.

Key Takeaways:

• Automating some of your tasks will save you time and money, both of which are generally in short supply at a startup.
• Automation can gather information about potential clients and help you create a database that will be beneficial to your marketing.
• Once you set up your automation tools to suit your particular business, you don’t have to worry so much about your marketing campaign not having the best chance against competitors.

“There are many reasons why you should look at automation as a boost for your startup?s marketing efforts.”

Read more: https://www.entrepreneur.com/article/318367

If there is one industry that has largely been disrupted thanks to the advent of technological advancement and modern tools, and one that has much needed disruption, is that of the medical and healthcare industries. One Medical, one of the most robust and game-changing software that has entered the startup and potential healthcare market in recent years, is now rumored to be in talks for getting a major investment in their late stage fundraising rounds to boost their platform.

Key Takeaways:

• Out to turn the doctor visit experience on its ear, One Medical is attempting to bring virtual doc visits mainstream.
• Same day appointments and concierge service are two other aspects that One Medical is hoping to instill into medical practices.
• Right now, the company is looking to buy 100 million in shares from its current investors.

“The latest calculation put the company at just over $1 billion in valuation.”

Read more: https://techcrunch.com/2018/08/20/one-medical-may-be-in-talks-to-raise-more-than-200-million/

In Early July, 2018, Animoto was attacked by hackers, exposing an estimated 21 million peoples critical info , such as location, emails, and dates of birth. According to sources, Animoto is responsible for video content for several social media sites. While they claim they doubt info for each client was complete, like just name and gender of one person versus location and e mail of another, the companies 1 step system made it vulnerable. The company has since asked members to reset passwords and has employed a 2 step process.

Key Takeaways:

• The Animoto data breach occurred on July 10 but it was in early August that the incident was reported to the California attorney general.
• Although user?s geolocation data was breached, the company noted that geolocation data was not being kept for all users.
• Although the number of its 22 million users affected by the breach is not known, the company will notify all its users.

“Names, dates of birth and user email addresses were accessed by hackers, but the company said it wasn?t known if data had been exfiltrated.”

Read more: https://techcrunch.com/2018/08/20/animoto-hack-exposes-personal-information-geolocation-data/

Being able to get along with people is a massive benefit to have if you are looking to move up the ranks in whatever career it is that you are in. Depending on who you are, and what you do, public relations could be one of the most important things to have. In 2018, that is only enhanced as there are now more and more people who are competing for the highest paying jobs in the world.

Key Takeaways:

• Public relations, PR, is similar to branding in that it manages the spread of information about a brand. But it is different by focusing on communication and reputation.
• Owned media is the most important category of PR. It includes social media posts, blog content and website copy.
• Paid media in PR involves paying to get your owned media out to people and is done through social media advertising, influencer marketing, and pay-per-click (PPC).

“Public relations can be split into three categories: owned, paid, and earned media. Each works towards the same reputation-building goal but use different strategies to get there.”

Read more: https://blog.hubspot.com/marketing/public-relations

There are definitely ways in which someone can increase their chances of making a sale. It comes down to how bad you want to make the sale and what measures you are willing to go to in order to do so. Some people are different than others. To make a sale involving a bot, one must channel all attention to their particular product. When marketing this product, it is important to be honest in all dealings.

Key Takeaways:

• As a tool to boost sales, messenger bots have some impressive metrics in their corner, including a 60% click through rate.
• Bot funnels are essentially similar to email funnels, just that they make use of messenger instead.
• Since almost all of one’s prospects are apt use Facebook messenger, using messenger bots is just logical.

“To explore what you need to know about setting up a successful funnel using Messenger bots, I interview Mary Kathryn Johnson”

Read more: https://www.socialmediaexaminer.com/messenger-bot-funnels-mary-kathryn-johnson/

Even if your site is awesome and chock-a-block with great and relevant content that users are fascinated by and find useful, you may still be alienating a portion of those that land on your web pages. Why? Just because your content is ‘all that’ doesn’t tell the entire story. People landing upon your site are there for a specific purpose, everything they see should relate to that goal. It’s called personalization. And, while it’s great to have personalized content, if the ads and other promos etc. are about irrelevant subjects that have nothing to say or offer respective of the goals of those landing on the page than some landing and potential leads are going to get lost. So, along with the content, it’s important to personalize the shopping options. In fact, close to half of those surveyed said they would buy from retailers that personalized their shopping across the board. Business owners are realizing the need for this, as more than two-thirds believe that real-time personalization is where the money is. Conversion-specific design elements, like widgets can target landing users based on a number of important factors such as, location, devices the user has and past visits to the site. Using product recommendation engines, for example, allows gathering of users online behavior so that sites can generate ads specific to what they have shown interest in already. Retargeting campaigns that only go after those that have already shown interest in an offering is another great way to achieve conversion from interest to lead. The more site owners target the specific interest of each landing visitor the better their conversion rates will be.

Key Takeaways:

• You can run special promotions for your client that are triggered according to the date, time, or the site visitor’s location.
• Use product recommendation engines that are based on algorithms that track your visitors’ online behavior.
• Keep in mind that your potential customers place a higher value on what interests them personally.

“According to a study released by Janrain, 74 percent of online consumers surveyed said they were frustrated with websites that show content in the form of ads, offers and promotions that aren?t related to their personal interests. What this means is that you?re alienating your site visitors every time you let an irrelevant offer pop up on their screen.”

Read more: https://www.entrepreneur.com/article/318758

Walmart recently acquired Flipkart. Oliver Rippel learned many things during his time as the company’s board director and recently divulged some secrets. Flipkart was the first company to offer more selections and categories through its marketplace, provide warehouse options, and employ their own delivery service. Although they were known for serving India mostly, they also thought globally with events like Big Billion Day. They employed robust and innovative industry leaders who knew the local scene well but could think big also.

Key Takeaways:

• Flipkart was a massive success story for a short period of time before it faded away.
• If you catch people’s attention, you can definitely go viral rather quickly.
• There are many lessons that can be learned from things like Flipkart and how it got so successful.

“In addition to the obvious financial success ? a 3.6x or $1.6 billion absolute return in six years ? being part of one of the greatest success stories of the Indian and global e-commerce market led to countless insights for Naspers.”

Read more: https://techcrunch.com/2018/08/27/what-i-learned-from-flipkart/

Google has offered an Undo Send feature to its users for a while now. This specific feature allows used to have, at least, 10 seconds to “undo” an emails sent on accident, etc. This feature has been present on Google’s Inbox app but for the Gmail mobile client, it has not been available. Now Android users will have this feature available in the new Gmail version 8.7. The Android Police warn users that the feature may not be present at first, but restarting the app should resolve the issue.

Key Takeaways:

• Gmail’s 8.7 version for android is slated to incorporate Google’s undo send feature, which is already available to web users.
• The undo send feature didn’t become an officially listed Gmail feature until 2015.
• The Android Police, which ran the story about the 8.7 implementation of the feature, notes that may have to restart their Gmail even if they have an 8.7 version.

“It works by implementing a time delay on sent emails to let you rescind them within 10 seconds if you happened to impulsively fire it out with an error in plain sight.”

Read more: https://www.theverge.com/2018/8/20/17761240/google-gmail-undo-send-android-mobile-feature