To understand what good page content is for an online store, you need to put yourself in the shoes of your customers. You need to understand what information they need in order to be persuaded to make a purchase at your store.
I like to run and hike and so I often go online to certain running shoe stores to do some research before making a purchase. Sometimes though, I get all the information I need at a single store and end up making a purchase almost immediately. In a nutshell, good content is adequate, helpful and timely information.
Read on to find out more…
