What do some of the top online shopping sites have in common that draw tonnes of shoppers to buy from them? Nice pictures. Lots of nice, clear and colorful images. Less text. The design of their sites were made in such a way to put all the focus on the products. Whatever that is on the main page of their sites were placed there to capture the attention of shoppers the moment they land on the site. I’m not saying that everyone’s web store should all start looking like these top shopping sites as it would very well depend on what your own online store is selling but there are clear pointers that we could all learn and pick from these top sites.
Selling at times is quite an art. You need a combination of getting the ‘desire effect’ right. Look at how Apple did it. Their products are more expensive but whenever there’s any product launch (or even a hint of it), everyone goes a bit nuts. Then comes the sales.
But let’s get down to reality here. Not all businesses are like Apple. Normal folks who are just setting up a small online store to sell products need to offer something more to their customers.
Other than the usual buy 2 and get 1 free or free shipping thrown in, one of the best ways would be to add some value to your customers. Depending on what type of product that you are selling, your online store should not only be about your products. It should have a mixture of tips, advice and relevant information to help your customers. Or it could even be a good place for people to visit to get relevant, useful and informative tips and advice. This will help your store’s SEO if you get a lot of natural traffic coming in.
Happy New Year everyone! Hope you’re all doing great. We’re still hearing constant news of economic slowdown and the never-ending budget woes coupled with stock markets bouncing around. But one thing has certainly remained constant. Consumers are spending more and more on online shopping year on year. Last year had some pretty impressive figures to show when it came to all the Black Friday, Thanksgiving, Cyber Monday and holiday shopping season.
Last week I mentioned about making full use of Google for your business. While it’s easy to access your Google Analytics account from our InstanteStore’s Admin panel (just link your account by clicking on the Website Statistics button), it would also require you to use either your tablet, laptop or desktop computer to do so. The Google Analytics page has not been optimized for mobile so viewing the live site format on a 4 inch screen can be a bit taxing.
Heard the news that Google’s Chrome usage finally surpassed Microsoft’s Internet Explorer browser recently. Thought that it was about time. I suppose the main reason why many users are switching to Chrome is because the browser is clean cut, fast and works with all of Google’s applications across the board. Personally, I used to enjoy using IE before I came across Mozilla Firefox. Now, I prefer Chrome as it does not have all those irritating search bars and constant update request which ends up slowing everything down.
Hope everyone had a good time selling AND shopping during the Cyber Monday week. While enjoying the holidays, you may want to reflect and plan on next year’s strategy for your online store OR online shopping as a matter of fact.
For those of you who are new to the realm of ecommerce shopping cart solutions, keywords are a very big deal unless you do not want your site to be easily found. For instance, an online shopping cart Canada web store selling running shoes would do well to select heavily searched long tail keywords that best represent its target market.
We’ve written at length in previous articles (How to Pick Good Keywords, Long Tail Keywords) about how to select keywords and what kinds of keywords are best. In this post, we’ll explore Google’s Beta version of their new Keyword Tool.
What a difference a year makes. It seems like only yesterday everyone was putting email marketing at the bottom of their “to do” lists but now it’s back in vogue. Some online business opportunity Internet online marketing tips from yesteryear have made a comeback, while some others are now less relevant.
If you’re looking to start an online business Internet marketing should not be an afterthought. You need to write marketing strategy that will integrate everything the best elements available on the web in order to rank high search engine-wise and successfully convert visitors.