Appreciate Your Customers This Valentine’s Day

Ah, yes, February! It’s that time of the year where couples get overly romantic, buying gifts and assorted plant life for one another, trying to impress each other in attempts to proclaim their love and affection.

To merchants, this is yet another opportunity to show your appreciation to your customers. Especially those of the fairer sex. Take the time to APPRECIATE your CUSTOMERS with simple gestures and you will reap the rewards soon enough. Not only will you end up retaining a customer, you may even get new ones once word-of-mouth of your thoughtfulness spreads.

It does not take much to say thank you to a valued customer. You could send a physical Valentine’s card with discount voucher from your store enclosed. You could also enclose a gift voucher for a couple of drinks at a local coffee house. If your store sells cosmetics or beauty products, send them some free samples. For those who are selling toys, send them a small soft toy with a personal note.

For your most valued customer, you could choose to send a PERSONALIZED gift so that they really know that you appreciate them. Send them some chocolates with a personal thank you note that includes your store’s name, logo and address. Don’t get all stressed out if they arrive slightly after Valentine’s Day. A simple Valentine’s Day greeting card or gift – here at InstanteStore, we love chocolates (hint) – would also brighten up anyone’s day.

Have a lovely Valentine’s Day!

Are Customers Bouncing Off Your Site?

Phew! 2011 sure whizzed by fast! 2012 is a brand new year with new resolutions (and maybe some old spill overs!) and more exciting things to look forward to for this year. It’s going to be GREAT! I hope many of you had a great time celebrating Christmas and New Year with family and friends along with all the wonderful food that we just can’t get enough of.

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Win A $247 Design Gift Certificate Easily

Christmas, a time for shopping, sharing and giving, is just around the corner. Speaking of sharing, we’ve been giving away design gift certificates worth $247 every month since October to lucky winners of our “Like” InstanteStore contest. It’s SUPER EASY. All you need to do to be in the running is to swing over to our Facebook page (just click on the image below to go to our Facebook page) and click on the “Like” button there. That’s it! Winners will be notified by email and via Facebook as well.

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When Should You Use PPC?

Image Source: trainerstation.com

“Products like these are ‘hot’ for a short time so you need to sell them while they still have their novelty value”

Traffic is the lifeblood of an online store. To drive traffic to your store, you can optimize it so that it ranks well naturally on search engine results pages (SERPs), or you can use Pay Per Click (PPC).

But why use PPC when you can use SEO to drive traffic to your store?

Though you should always optimize your store for search engines, there are a few situations where PPC would be the way to go.

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Loads Of Traffic Flowing In From PPC But Still No Sales?

PPC or Pay Per Click is a great way to drive traffic to your store fast. The process is simple enough. You sign up for a PPC account, key in a few keywords to trigger your ad impressions (appearances) and you’re more or less done. People see your ads, click on the links and you get charged for every click.

“However, if you are not careful, you might end up with lots of traffic but no sales”

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