Online Store Tips For The Holiday Shopping Season

sausage platterSaw the news that Target has already started advertising their Christmas shopping. Most people may think that was way too early (we’re not even done with Halloween or Octoberfest yet!).

However, this should be a clear sign for online business owners to get their store ready for the holiday shopping season and not wait till the last minute.

Please make sure that your store’ s SEO has been tweaked properly. If you’re unsure on how to get that done, click HERE for a reference to our SEO Wizard Green Thumbs Up article.

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SEO Won’t Work For An Unheard-of Product. What Then?

When the traffic lights are green

SEO works only if there is search trafficfor terms related to a product. For example, if you use a keyword tool to analyze traffic for the term ‘Nike Free 3.0’, you’d might discover that that term gets a few thousand searches a month.

Now turn back the clock 6 years, before the iPhone came along. If you had done a keyword analysis for the iPhone back then, it would have returned zero results. No one would be searching for it because no one would have ever heard of it. So, in such a case, there is no point using SEO and PPC.

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Pictures And Images Make a BIG Difference For Your Online Store

Pumpkin carvingOctober is here! Halloween is just round the corner and so is Black Friday, Thanksgiving and Cyber Monday. Yes, time to gear up your online store for the upcoming holiday season. Past month has been exciting with Apple launching their iPhone 5 which got everyone excited. Then there’s the never-ending saga on who’s suing who for patent infringements! Anyway, back to the main thing – Your STORE.

Other than getting your social sites all set up (Facebook, Twitter, LinkedIn, Tumblr, StumbleUpon, Google+, Pinterest, etc) along with your SEO, have you ensured that your product images are of the best quality? Because you could have a terrific site with tonnes of traffic coming but if the fish ain’t biting, maybe it’s time to consider the look of your online store and product images.

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Opening Ceremony Of The London 2012 Olympics And Your Online Business

Olympic CupcakeThe Olympics is finally here! And what a fun opening ceremony it was with the ‘Queen’ parachuting down from a helicopter with ‘James Bond’ to a crowded stadium. The Brits sure knew how to have some creative fun when it comes to hosting an international event like the Olympics. For the next 2 weeks, all eyes will be on the various events to see which individual or team will capture the gold and glory for their respective countries. Not to mention the world records that will be smashed by a new generation of sportsmen and sportswomen who have trained hard for this moment in time.

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Access Your Google Analytics While On The Go

Last week I mentioned about making full use of Google for your business. While it’s easy to access your Google Analytics account from our InstanteStore’s Admin panel (just link your account by clicking on the Website Statistics button), it would also require you to use either your tablet, laptop or desktop computer to do so. The Google Analytics page has not been optimized for mobile so viewing the live site format on a 4 inch screen can be a bit taxing.

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How To Appease Google’s Panda Update

How to Rank High on GoogleGoogle’s Panda search results ranking algorithm has been around for more than a year now. Its latest update has gotten many site owners up in arms for all sorts of reasons.

The important thing is to not lose focus. Find out how to rank well in Google with these Google search ranking tips.

Natural Evolution Of Search

The reason for this drastic change is simply because Google wants to provide even more accurate or relevant results to search queries fast. But instead of just looking at how well you have done your SEO, they are also starting to look more at other signals to help them reach this end. So apart from keeping to SEO best practices, you’ll also need to do a bit more from now on to meet Google’s requirements.

Find out more on how to rank high on Google after the break. (more…)

It’s February 2012. Have You Started Planning Your Christmas Marketing Campaign Yet?

Prepare Early For The Holiday Shopping Season

Seeing as people shop as early as 6 months before Christmas, it would not be such a bad idea to start planning your holiday shopping promotions a little bit earlier than usual.

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